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better decisions, better policies. this term algorithmic regulation, which means you can have laws and policies in the cities determined by data and not just what we think is best, but what's actually best. so, as cities keep catching on and more and more with the data, you're going to see some really interesting things coming out. >> cool. while we're talking about data, another part of the announcement today was also motion loft making private data available within sort of that initiative and that website wrieri'd like to hear a little more, john, about kind of deciding to share that data with the city and also a lot of times especially with other companies you see them being very protective of their data. there is a lot of value there. how do you sort of balance, protecting the value of your data and commercial viability versus making it available to the public? >> so, we have a unique problem, i think, to a lot of start-ups in the fact that we have a product that we sell and a lot of different vertical. we also have data we want to provide to the society at large. and how do we
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